WIX
STUDIO
ABOUT ANNABEL FAIRFAX
Mrs. Annabel Fairfax originates from the novel Howl’s Moving Castle by British novelist Diana Wynne Jones. She is the extremely talkative witch friend She knows a great number of people, and at times takes on apprentices of her own. She was an apprentice of Mrs. Pentstemmon, and is very fond of honey. Despite not being the main protagonist of the novel, she deems to play as an important character throughout.
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For the campaign, she will be running against the Witch of the Waste, who wants to rid the universe of its resources and slowly start to crumble more as the future unfolds. Annabel is determined to create the change that the world needs, not only for us as a community, but for Mother Nature herself.
SPEECH
Annabel Fairfax is a well-known, beekeeping witch who promises to enforce beneficial changes for the environment. The challenge at hand is the world being faced with devastating natural disaster, but barely, if any, change is being made at all. She is running against the Witch of the Waste who, on the other hand, wants to see the world and its resources crumble and be completely wiped to the public.
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Annabel is asking for your help to create what seems unimaginable a reality. The world is falling apart and should not be ignored any longer.
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THE FUTURE DESERVES TO BE SWEETER.
CAMPAIGN
BRANDING
Regarding the branding for Annabel, the main goal was to have a logo of the handwritten variety for the main piece and something clean and simple for the subtext. Most contributions and alters are handwritten and hand-lettered to give a comfortable, down-to-earth feel with Gotham as the backup typeface.
